So what they're saying is they're gonna get rid of all the unnecessary technology in their cars in favor of long-lasting components that Honda used
to be known for? Get out of the electric and technology races and keep making cars for the rest of the population who aren't interested in, or wealthy enough, to afford cars with all of those features.
All of these statements are made purely
in my interest and not actual business strategy advice to Honda, though that would be nice.
Would I actually consider buying the all-new 2020 Honda Accord DX
, whose features include automatic and manual transmission options, a hatchback/aerodeck option, USB-only music system and a simple engine that gets 40+ MPG highway, with prices starting at $17,000 USD? Hell yes I would
Put engineering funds into the suspension and engine instead of cameras and sensors. A brand new 2018 Toyota Yaris is $17,000.00+. It's a tiny car with a bunch of unnecessary tech, with a crappy engine and transmission. But it connects to your iPhone, so you can drown out the experience of driving a tin can on wheels with Bruno Mars, or whatever kids are listening to nowadays.
I can afford and would be fine with a $17k Honda with less features, that will last 10+ years. When you get into $20k territory, that's when you scare away people like me (who don't own a home, are not married and are living paycheck to paycheck). I have many, many friends who drive small disappointing cars because they couldn't afford anything else. Do the opposite
of that, Honda.